“Something goes to the DMP, something goes to the DSP, something goes to the exchange, something goes to the SSP,” said Linda Worp, a product manager at Ster, describing the way programmatic ads typically pay out. (Those initialisms: data management platform, demand-side platform, and supply-side platform.) “Then, after all those parts, the publisher comes around.” […]
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Wednesday, August 5, 2020
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