Humans Actually Have an Irrational Preference For Round Numbers

Would you rather save 90 percent with a product discount, or 91.27 percent? New research suggests that our minds are wired to prefer nice, round numbers over irregular ones, even when the irregular option means a better deal overall. This taste for numerical aesthetics was revealed in a study involving 1,552 participants across six different […]

from Newslanes https://ift.tt/3fl2lBh